V-J Day in Times Square is a photograph by Alfred Eisenstaedt that portrays George Mendosa, an American sailor kissing Greta Friedman, a woman in a white dress on Victory over Japan Day (V-J Day) in Times Square, New York City, on August 14, 1945. The photograph was published a week later in Life magazine among many photographs of celebrations around the country that were presented in a twelve-page section titled Victory. A two-page spread faces three other kissing poses among celebrators in Washington, D.C., Kansas City, and Miami opposite Eisenstaedt's, which was given a full-page display. Kissing was a favorite pose encouraged by media photographers of service personnel during the war, but Eisenstaedt was photographing a spontaneous event that occurred in Times Square as the announcement of the end of the war on Japan was made by U.S. President Harry S. Truman at seven o'clock. Similar jubilation spread quickly with the news.
Alfred Eisenstaedt signing his famous "V-J Day" photograph on the afternoon of August 23, 1995, while sitting in his Menemsha Inn cabin located on Martha's Vineyard. He died shortly after midnight about 8-hours later.
The photograph is known under various titles, such as V-J Day in Times Square, V-Day, and The Kiss.
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